Namdaemun is a shopping area in Seoul. It gets it's name from being near a historic site, the Great South Gate (or South Large Gate, interpreted literally).
Great South GateThis store seems to encpsulate the merchadising principles here in South Korea.
And as far as I can tell the four merchandising principles go something like this:
1. Make all inventory visible.
2. Squeeze all inventory into a very small space.
3. Repeat the entire inventory many times in the same area of the store.
4. Immediatly establish a verbal selling routine as soon as anyone slows down to even look at the inventory.
Mama needs a new pair of shoes.
Liquer store
Vitamin shop
All of this stuff in new. No prices are shown. You are expected to defend yourself, I mean, you are expected to bargin for your purchases. 
No comments:
Post a Comment